Translated material
In St. Petersburg they will talk about digital marketing tools for NKOs
On February 16, 2017, at 19:30 in St. Petersburg there will be Mitap greenhouses of social technologies “Special projects as a tool for solving the problems of NGOs” . On Mitap, you will learn what creative special projects are and what problems of NGOs can be solved using digital marketing tools.
Speaker Mitapa is the head of the NIMAX Media advertising projects Yana Dotsenko .
Yana is a certified specialist in Yandex and Google, SPECIA conferences speaker, the head of the advertising campaign - the specia Awards prize -winner in the 2016 Best Advertising campaign, the Russia Digital course at the University of Applied Sciences Joensuu, Finland.
Yana will talk about non-standard methods of promoting the product: about the tools of digital marketing aimed at creating positive emotions in relation to the organization, increasing loyalty, attracting and involving the audience in communication with the organization.
We will discuss:
- What problems can solve NPOs using digital marketing tools;
- What is a creative special project;
- examples of successful practices in Russia and in the West;
- how a creative special project is being prepared;
- Distribution support tools: target, media advertising, SMM;
- how to measure the effectiveness of tools and creative mechanics;
- Where to start: do it yourself or give to the agency.
We invite representatives of non -profit and public organizations, civil activists and everyone to the meeting. The event is open and free for everyone.
Registration is closed.
Read the report
Yana Dotsenko: how to create a special project as a non -profit organization