On the eve of the start of the campaign for elections to the State Duma of the Russian Federation, Mikhail Zhoronen, it seems, began his own PR campaign
On the eve of the start of the campaign for elections to the State Duma of the Russian Federation, the Pskov United Russia received a fairy -tale gift from their “centr” colleagues: 148 million rubles for road repair in Pskov and Great Luki. With such trump cards in their hands, to go to the elections to local “bears”, without a doubt, it will not be more importantly: roads in cities and actually leave much to be desired, the consequences of the “inter -budget war”, which since 2005, has been going on between mayor Mikhail Zhoronen and Governor Mikhail Kuznetsov. And the investment in their repair of the amount, several times higher than all expenditures of the city budget under this article, combined, cannot remain not noticed by voters. You can’t come up with the best PR ridge: everyone suffers from potholes and pits in asphalt.
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Mikhail Khoronen, of course, understands this perfectly. And at the same time, to put his signature in the “Road Chapter” of the United States “Chronicle of Glorious Affairs” is extremely important for him: the rating of the mayor of Pskov, who once went scooping for 80% and allowed him to call himself “Pskov Putin”, seriously fell “thanks to” the struggle of Mikhail Yakovlevich with Mikhail Bartholomeevich. M. Zhorunn has already surrendered too many positions, so for this “road” line he needs to cling to at all costs, so that on the eve of the start of the Duma campaign to get his share of political dividends.
Therefore, the mayor of Pskov, with all his might, tries to convey to the townspeople the whole truth about his role in obtaining and mastering "road" money. He doesn’t have so many resources for this: the newspaper “Time - Pskov” and the city television “Telecom”. And given the unconditional priority of the electronic media over the printed ones in the battle for the minds and hearts of voters, it is even one. And while the courts and the new owner (Mikhail Gavunas through Vladimir Panchenko) continue) has not yet received control over the TV channel, the mayor must use the capabilities of the Telecom one hundred percent.
On June 28, 2007, on Thursday, on the air of the City Watch program, Mikhail Zhoronen answered questions from journalists and viewers. As expected, a significant share of the program was dedicated to the "road issue."
Mikhail Yakovlevich, in particular, said that “today, on seventy streets of the city, current repairs have been made, and 137 streets are planned in total. Therefore, I have no doubt that all the planned streets, and not only large, main, but also on the outskirts of the city, and the so -called transverse streets will be repaired in the current repair. Today, the volume of 50 percent has already been completed. In addition, 60 courtyards were repaired. We have never done this in recent years. ” “In a day I myself check and look at these works,” the mayor said.
As for the United Russia road project, in which the city authorities for the remaining warm weeks, when road work is still possible, need to master 162 million rubles, then, Mr. Zhoronen emphasized, “we are now doing our best to really master. For a short period of time, work projects have been completed on almost all these 13 streets. (...) We now, without waiting for the second reading of the federal budget-the signing of the law in the first reading has already passed-with our consent a list of these streets has already been determined, and a competition will already be announced, maybe even today and tomorrow there will be an official announcement of the date of the competition-in order to accelerate the work and in time to be able to do this year. ”
The issues of journalists and viewers helped the Pskov mayor well to show other achievements in a profitable light. For example, the Pskovichi learned that thanks to the insight of Mikhail Yakovlevich in the near future, the problem of dilapidated housing can be resolved in the city: “In connection with the message of the President of the Russian Federation, as far as I know, today the State Duma adopted the federal budget for this year and provided for 5 billion rubles for overhaul of housing, this year 5 billion rubles for the eviction of families from emergency and dilapidated houses. Knowing this a month ago, I initiated an appeal to Dmitry Anatolyevich Medvedev, an appeal to Volodin Vyacheslav Viktorovich, so that (...) they allocated 100 million rubles to the city of Pskov. It was a month ago. And just yesterday I already signed an official application for 62 million 500 thousand rubles for this year of federal money to evict families from emergency, dilapidated houses. That is, I have an almost one hundred percent guarantee that this money will come this year, and we will be able to additionally evict quite a lot of families from emergency and dilapidated houses. ”
The question of the phenomenon of the Pskov Casin Center, who entered into an agreement with all the administrations of microdistricts, allowed the Pskov mayor to clearly demonstrate that he was harsh, but fair. “I receive written appeals of the residents of the city for the fact that they do not quite agree with the form, the methods of operating the cash register center, that receipts for payments are very poorly carried, and most importantly - why it is private,” said Mikhail Zhoronen.
And he continued: “I consider it necessary that the founders of this organization, in addition to business, would be municipal enterprises and municipality. For the transition period, you need to do this. Such an assignment was given, literally a few days later the deadline for my order ends with my subordinates, I turned to the founders of the cash register center, two entrepreneurs, so that the municipality had a control package of the RCC, the calculation and cash center. If this does not happen next week, the documents will not be prepared for me for a signature, then I will think so as to recommend to my municipal enterprises to refuse the services of the cash register center in the form that is and create either the municipal cash register center, or maybe this is my recommendation, and I will put a month, July, force the founders of the calculation and cash center. Two entrepreneurs, agree to the control package of the municipality. ”
It is very curious what kind of methods Mr. Zhoronen intends to “force” Igor Smirnov and Andrei Lukyanov, whose enterprises are the founders of the RCC, “take into a share” of the municipality.
The topic of the mayor’s relationship with the current composition of the City Duma was also affected, most members of which were elected, to put it mildly, contrary to the desire of Mikhail Yakovlevich. “I will not say that everything goes smoothly, and before it was not everything smoothly,” the mayor admitted. - But - the main thing: everyone will deal with himself. Deputies of the Pskov City Duma have a lot of work. The administration has a lot of work. If, indeed, both representative authorities and the executive power want to work for people, and the executive branch in the person of the mayor clearly wants to make the life of the Pskovs better, then we will find common approaches, and there will be no serious disagreements that were before. Today we are trying to look for an approach to each other to solve common problems. ”
Thus, Mr. Zhoron did not fail to emphasize once again that deputies with his elected according to the new charter of their “head of the city” separately, and “cutlet”, that is, Mikhail Yakovlevich himself and his administration separately.
Finally, the innocent question of Pskov’s complaints about the attending night flights over Pskov aircraft of the 76th Airborne Airborne Forces allowed Mikhail Zhoronen to declare: “As a statesman, I believe that it is very good that the financing of the military by the Ministry of Defense has improved, the defense of our country is improving, I can only welcome it.”
At the end of the program, the mayor promised: “I think that in the month of September, we will definitely meet on live air, and then we will be able to talk more specifically.” It seems that the Pskovichi is waiting for a lot of fascinating television shows with Mikhail Zhoronen in the title role.
Maxim Kiselev.