Orthodox residents of Nizhny Novgorod are seeking compensation for moral damages from the Coca-Cola company 4 years ago

June 28, 2011 it became known that June 30 is scheduled consideration in the Leninsky District Court of Nizhny Novgorod of the claim of the group Orthodox believers to the Coca-Cola HBC Eurasia company, which used the image of churches in its advertising campaign in 2007 . Moral damage from " blasphemous advertising, insulting religious feelings and humiliating national dignity ”, the plaintiffs estimated at 4 million rubles.

On June 30, 2011, it became known that the judicial the proceedings are adjourned until 21 July due to the fact that the plaintiffs have put forward new requirements - they demanded that Coca-Cola HBC Eurasia locate in the city counter-advertising with the words "the Kremlin was before Coca-Cola" in as a rebuttal to a previous ad campaign.

On July 21, the court rejected the claims of the believers. Plaintiffs intend to appeal the decision court.

Recall that in 2008 the company took into account the wishes of believers and took pictures of temples from their promotional items. Sources

• Nizhny Novgorod believers want to recover 4 million rubles from Coca-Cola // Interfax-religion. 2011. June 28.
• The Orthodox lost the case with the Coca-Cola company // lifenews. 2011. July 11.
• Leninsky District Court of Nizhny Novgorod on July 21 denied a group of Nizhny Novgorod residents in a lawsuit against Coca-Cola // 2011. July 22.