Translated material
OFAS found the advertisement of a Chelyabinsk loan company offensive
OFAS recognized advertising of the Chelyabinsk organization as insulting the feelings of believers for the issuance of loans, which issued a pocket calendar with the prayer "Our Father" and icon of the Savior.
August 16, 2017 Chelyabinsk region recognized the advertisement of the microfinance organization "Uralservice" contrary to the requirements of advertising legislation.
On the organization's pocket calendar, the logo organization side by side with an Orthodox icon and the text of the prayer "Our Father". OFAS came to the conclusion that “the use of these religious Christian symbols violates advertising laws because it may be offensive to the feelings of believers .
The advertiser has been issued a cease and desist order distribution of advertising. With regard to the organization, it was decided to initiate administrative matter.
On December 4, 2017, it became known that the OFAS fined Uralservice for 100 thousand rubles. During the investigation, the OFAS appealed to the diocesan administration, which also recognized the advertisement as offensive, “because any activity of this kind is incompatible with traditional Orthodox values calling for non-acquisition and renunciation of material benefit" .
Sources
- Chelyabinsk OFAS declared improper advertising of a microfinance organization with the prayer "Our Father" // Interfax-religion. 2017. August 16.
- Microcredit organization in Chelyabinsk fined for using the text of the prayer in advertising // Interfax-religion. 2017. December 4th.