Translated material
Ok Google: How the search engine decided to defeat Amazon
This week, Amazon first overtook the Maternal company Google, Alphabet. Now this is the second most expensive company in the world after Apple. But Google is clearly not going to give up so easily: this week it turned out that the search engine decided to unite with retailers to create a new service for online purchases. All this is in order to confront Amazon together.
Details
- On Monday, Google announced the launch of Shopping Actions, a new program for online shopping.
- Giants such as Walmart and Target have already become partners of Google.
- The program allows using various Google services to quickly make online buying with a search engine partners. He will receive a commission for each purchase on his platform.
This is how it works
- In order to buy something online using Shopping Actions, you can use any Google service-a search engine, a voice assistant Google Assistant or the Google Express service, which helps users make purchases in nearby stores.
- In order to buy something, you will need only one card and one basket-and not dozens of others, if you chose goods in different online stores.
- True, it is still unclear how the Schopping Actions will be delivered. In Google Express, the service itself is engaged in this.
- “The idea is to make online purchases easier for consumers faced with an excess of choice-to provide them with one shopping basket and instant payment,” explains Daniel Alegra, head of the Google and shopping department. He does not hide that these are exactly those competitive advantages, due to which Amazon now wins.
Over the past two years, the number of mobile requests in Google about where to buy products has grown by 85%. But now the use of the search engine shopping most often ends with the purchase at Amazon. That is why traditional retailers see the enemy in Amazon. So, Google should have no problems with creating a network of retailers-partners (you can read about the rivalry of Google and Amazon here) .
The most popular online retailers in the United States for Internet sales, 2017. Infographics: Statista.com
Now one of the components of Amazon’s success is the dominance of the voice purchases market: by 2020, the voice assistant Amazon Alexa can bring $ 10 billion revenue to the retailer, and by 2022 smart voice gadgets like Amazon Echo and Google Home will be installed in 55% of the US houses.
What am I to me?
Looking at the war of American giants, you can fantasize how we will make purchases in the future. True, who will become the Russian Amazon is still unclear. Of the applicants - SB Sberbank and Yandex.Markete , partnership of the Russian Post and Magnit and Magi Video with Alibaba .
Artem Gubenko