Blocking with zero effect: Telegram has retained its entire audience

Telegram blocking has led to an increase in the number of views in the messenger and an increase in the number of subscribers for the largest Telegram channels. The service managed to save the entire audience, experts say.

Details

According to tgstat.ru, on the day of the Telegram blocking, the number of views of 40 thousand Russian -speaking channels increased in total by 30 million. This is approximately 17% more than on average.
The total increase in subscribers through all channels amounted to 270 thousand.
These figures say that the blocking did not affect the size of the audience, which was available to the messenger on Monday, says Yuri Kizhikin, the owner of the TGSTAT.ru analytics service. “It was expected that the number of views will go a lot, as people will lose access to the messenger and will not be able to read content, but this did not happen,” he explains. According to him, the growth of views is associated with an increase in reposts: “In Telegram on such days, the number of reposts between channels is significantly increasing. Channel owners are divided by publications, especially relating to the topic of blocking, there is a large exchange of the audience between the channels. ”

The Telegram channel “Stalingulag” (@stalin_gulag, the number one in the TOP-30 Telegram channels according to “Mediaology”) for Monday increased more than two thousand new subscribers, and the number of views, according to the author of the channel, increased by more than 60%. “Telegram has no alternatives on the most huge number of fundamental issues. For example, right now, in front of the eyes of the whole world, this messenger has the entire Russian state machine with their Roskomnadzors and courts, isn't that wonderful? How can you leave such a wonderful place? ”The author of Stalingula answered in correspondence with The Bell (the question was about whether he began to look for a Telegram alternative after the start of blocking the service).

The second, according to Mediaology, the Russian-speaking Telegram channel Mash (@breakingmash) added 3.1 thousand new subscribers for Monday. “Starting from Friday (when the Tagan court decided to block Telegram), we celebrate rapid growth,” said the Bell Nikita Moltin, publisher Mash. During the start of the blocking, the total posts of posts increased by an average of 2-2.5 million views, he said. “I am yet regarding the blocking as an extremely favorable phenomenon for all telegrams,” the Mash publisor summarizes, at the same time that the final outcome of the lock can be summed up only a few days later.

At the Davydov. Index channel, 2.7 thousand new subscribers appeared, the designer Artemia Lebedev (@Tenablog) - 410 subscribers, at the mdk (@mudak) - 945, at the former (@yooourexgirlfriend) - 227, 227, 227, 227, 227, 227, 227, 227, 227, 227, 227, 227, 227, 227, 227, 227, 227, 227, 227, 227, 227, 227, 227, 227, 227, 227, 227, 227, 227, 227, 227, 227 At the channel of Alexei Navalny (@navalny) - 648, at the "Case for the cello" (@rospres) - 578.
“The average readability of the post has increased and reached 102 thousand yesterday,” the authors of the Channel for the Cellon Channel said in correspondence with The Bell. According to them, it will be possible to more accurately evaluate the effect of blocking according to Tuesday, since on Monday it began after the peak of attendance, which for the channel falls in the first half of the day.
A slight reduction in the audience in channels from the TOP-10 (according to "Mediaology") occurred only in @muzik. 117 subscribers unsubscribed from him on Monday.

The history of the issue

Roskomnadzor announced the beginning of Telegram blocking at noon on Monday. The department blocked the IP address to which the messenger moved to, and he moved to new ones. In the pursuit of Telegram, Roskomnadzor first blocked more than 600 thousand Amazon IP addresses, then more than a million IP Google.

Side victims were resources, the hosting of which was located on these IP-from the online school of English Skyeng to the Moscow district newspaper Star Boulevard. The largest victimwas the competing Viber messenger - parts of its users were inaccessible to voice calls. You can read more about the latest results of Telegram blocking in the morning mailing of The Bell .

What am I to me?

The first day of Telegram blocking showed the inefficiency of Roskomnadzor in the fight against the messenger. But the service will hardly stop there. The fact that, in our opinion, all this means for technological entrepreneurship in Russia can be read in the column of Lisa Ossetian for Vedomosti.

Vladimir Motorin