Apple introduced new services

At the event on March 25, which was held under the slogan It's show time, Apple announced several new services and applications. The company introduced journalists to the Apple TV+ streaming service with the new Apple TV app, Apple News+ magazine subscriptions, the Apple Card credit card with the Daily Cash cashback system, and the Apple Arcade gaming service.

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More. From the very beginning, the slogan of the event hinted that it would be about the company's services. A similar motto is It's showtime! - Apple used a few years ago, introducing the Apple TV. This time, not only television has been revised, but also banking applications, news, and gaming services.

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• Tim Cook was the first to introduce the updated Apple News+ app. The application has a family subscription ($9.99 per month), which gives access to more than 300 publications. The application gives the media the opportunity to use animated covers and adapt content for the iPhone.
• The next novelty was the Apple credit card. The titanium Apple Card works in the same countries as Apple Pay. The investment bank Goldman Sachs will issue a MasterCard payment system card. The card supports daily cashback, and the Wallet application uses machine learning to keep track of finances by analyzing the statement.
• The company announced a subscription to paid games Apple Arcade, expanding the capabilities of the App Store. The special section will include more than 100 games. There are no in-app purchases or ads. All applications will be available offline to the entire family of the subscriber, and the catalog will expand.
• The final announcement of the evening was Apple TV+, a paid streaming service that gives access to Apple-produced, star-studded shows and TV shows, including Oprah Winfrey. First of all, users were offered new set-top box applications, which will now be paid based on the preferences of the viewer. Apple TV+ pricing and availability will be announced in the fall.
• Introducing the apps, the company emphasized that data about purchases and consumer habits is not shared anywhere. In particular, the News+ recommender system works on the device.

Context. About updating the line of services from Apple was known a few weeks before the event. The latest confirmation was an updated Apple patent for the Apple TV service and the line of devices of the same name.