The FaceApp app earned $ 1 million in 10 days

Over the past 10 days - in the interval from July 9 to 19, the developers of the FaceApp photo processing have earned more than $ 1 million. Forbes reports .

For the entire time of its existence, since January 2017, the application brought $ 11.6 million.

FaceApp earns according to the Freemium model - the basic functions of the application are available for free, but in order to get additional filters or turn off the advertisement, the user needs to buy a subscription.

At the moment, the application on Google Play has downloaded more than 100 million times. The App Store has almost 800 thousand assessments. The application developer is the Russian company Wireless Lab. FaceApp allows you to apply various filters in the photos, including the “aging” person in the picture.