Russian manufacturers reduced packaging of popular goods by 20% in several years - GFK RUS

From 2012 to 2018, manufacturers of everyday demand in Russia reduced the volume of packages by 7-20%. Such data are given by GFK RUS, which is engaged in marketing and social research.

At the same time, reducing the weight or volume of the product, manufacturers often retain the price not it or reduce it slightly, pays attention to GFK RUS.

Experts, whose opinion leads “Vedomosti”, said that by reducing the size of the package, manufacturers are trying to maintain demand in the conditions of falling income of Russians.

According to GFK, today on the shelves you can find the whole gamut of containers other than the “classics into one honest liter”: for example, the most popular format in the milk category is 930-950 ml, but there are 920, 925, 970, 975, 980 and 985 ml.