Magnit will launch an experimental alcohol market

"Magnit" will test a new format of specialized stores under the brand name "Magnit Evening". The first store will be launched in Samara, its area will be approximately 200 square meters. m. In addition to alcoholic beverages (about 2.5 thousand items), the store will feature everyday products - snacks, sweets, coffee to go and other goods, writes Kommersant . The emphasis will be on private label products.

• The retailer will launch the new format in pilot mode for three to six months. During this time, the company will study whether the format is in demand. Magnit does not disclose investments and the number of liquor stores planned for opening.
• The main competitor in the alcoholic beverages market should be the Krasnoye i Beloe chain, which is preparing to merge with the Bristol liquor store chain and the Dixy food chain. Read more about the most unexpected merger here .
• Magnit is the second largest retailer in Russia in terms of turnover. In April-June 2019, the company's net profit decreased by 39.5%, to RUB 6.3 billion. Last year, the founder of Magnit, Sergei Galitsky, sold his stake. We talked about what led him to such a decision here .