Facebook began to hide likes under other people's posts, the pilot project was launched in Australia

Facebook began testing a function that hides the counter of likes and reactions under other people's publications on the social network. The pilot project is launched in Australia. About this writes The New York Times.

According to the publication, people perceived likes in social networks for years as an indicator of status and recognition. Likes have become the equivalent of popularity. To gain more likes, people often resorted to the publication of shocking or even extremist content. Now Facebook is moving towards a decrease in the importance of the number of likes under posts.

“We will collect reviews of innovations in order to understand how much they improve social network and make a Facebook stay more comfortable for people,” said Facebook representative Jimmy Raymo.

As an independent expert on digital products Andrei Mikhaylyuk noted in a conversation with The Insider, this is an interesting solution that can greatly affect the variety of posts.

“Likes are the easiest way to enjoy what you have produced. Now they are advancing and barking mainly those posts that have already gained some kind of critical mass. People see that others react positively and want to react also positively. Many posts are undeservedly forgotten. In general, if you look at the experience of anonymous community, it seems that this may lead to an increase in the variety of diversity Content.

It will be interesting to monitor how this experiment will develop. Honestly, I am somewhat skeptical, because Facebook actions are undermining the already held institute of influensers. And these people who are accustomed to earn at their accounts will become somewhat more difficult. But other people will have a simpler opportunity to get into the influensers, ”the expert noted.

Reactions and likes to your posts can still be seen.