Three IT companies and Tesla broke into the top 100 most valuable brands in the world

Interbrand has published another ranking of the most expensive brands of 2020. Four newcomers appeared in it at once - Instagram, Tesla, Youtube and Zoom.

In the first place in the ranking is again Apple with an estimate of $ 322 billion. Over the year, it has risen in price by 38%. In second place is Amazon ($200 billion, +60%), in third is Microsoft ($166 billion, +53%). The top 5 also includes Google ($165 billion, -1%) and Samsung ($62 billion, +2%).

Among the brands included in the rating, the most significant growth for the year after the leaders of the rating was shown by digital services - Spotify (+52% to a valuation of $8.3 billion) and Netflix (+41% to $12.6 billion).

In the client IT sector, not only are the companies with the greatest growth, but also three newcomers - owned by Facebook Instagram ($26 billion), Youtube ($17.3 billion) and Zoom ($4.48 billion) included in the ranking in 100th place. Facebook itself (-12%) and Disney (-8%) sank over the year in the sector.

The most serious drop among the rating companies is at General Electric (-30%, to $17.9 billion). In the automotive sector, no brand showed positive growth for the year, but a newcomer appeared in the sector - Elon Musk's Tesla with an estimate of $12.7 billion immediately took 40th place.

After the pandemic, the assessment of all luxury brands (Louis Vuitton, Chanel, Dior, Prada, Gucci) and clothing in the mass market segment (Zara, H& M) fell.

• The newcomers to the ranking are the beneficiaries of the coronavirus pandemic. Read more about how and why companies have grown during the lockdown around the world, we told here .