Ozon was placed and rose to $ 8 billion, half a trillion for Tesla and how to prevent employees from begging during the holidays

IPO Ozon has passed on top of the company - after opening the trading, the company took off by 40%

The IPO Ozon on the Moscow Exchange and Nasdaq passes with a deafening success-at first the company set the price of placement above the upper limit, and at the tenders of the largest Russian online retailer, the shares of the largest tenders took off by 40%immediately. The company's capitalization amounted to almost $ 8 billion. Now Ozon has to prove to the old and new shareholders that the $ 1 billion attracted during the IPO will allow him to get into profit for the first time in 22 years.

• The final price of IPO Ozon called $ 30 (or 2395 rubles on the Moscow Exchange) for one ADS on Tuesday. This was already higher than the upper boundary of a predetermined price range ($ 28.5), the amount that OZON will attract have increased to $ 990 million, and the company's estimate - to $ 6.2 billion.
• The first exchange trading, which began in the afternoon on Tuesday, showed that the market also considers such an assessment of the “Russian Amazon”, as American publications for private investors call Ozon, low. On the Moscow Exchange, immediately after the bidding at 18:30, Ozon rose by 32%. At 21:00 Moscow time, bidding opened on the American NASDAQ - and there the paper flew up immediately by 42%. At 21:45 Moscow time, the Ozon action costs $ 40.5 - 35% higher than the placement price ($ 30).
• Ozon capitalization after several hours of trading exceeded $ 8 billion.
• Institutional investors received only 5% of what they counted on, and therefore the cost of shares could still increase, Mosbirzh said Andrei Rusetskiy BCS Mir Rusetsky.
• Analysts predicted that IPO Ozon could arouse increased interest among investors-this is the only Russian online retailer that goes to the exchange. Russia is the largest European market in the number of Internet users (about 100 million). The Russian E-Commerce market in Russia, according to Data Insight, increased in 2019 by 23%, to $ 31 billion. This is as much as in 1.3-million India, and a little less than in Canada, WSJ noted . In 2021–2024, according to the prediction of Data Insight, the Russian market will grow by an average of 33.2% per year, and by 2024 it will increase four times compared to 2019.
• Investors buy a player with a high share in a large, growing and fragmented developing market. But in a conversation with The Bell, analysts and online retailers reminded that Ozon, the oldest player in his market, is not a leader on him-and at the same time, for 22 years of his history, he never showed a profit. In 2019, Ozon revenue amounted to 60.9 billion rubles, a net loss - 19.36 billion.
• In 2020, the E-Commerce market took off due to the pandemic, and Ozon used this to the fullest-the company's revenue for 9 months (66 billion rubles) exceeded the annual indicator of 2019. Pure loss grew slower than sales - it amounted to 12.9 billion.
• But competition in the market becomes much more tense. Sberbank, which has been trying to build his own “Russian Amazon” for four years-first with Alibaba, then with Yandex, and this summer I tried with Ozon itself-does not leave its attempts: now the bank agrees with the shareholders of M. Video about the joint development of their online market for Goods.ru.

What am I to me?

Ozon became the first Russian company from E-Commerce in the American market, and a well-chosen moment for placement allowed him to get a high rating. In the portfolio of investors investing in Runet, Ozon can be the third binding paper along with Yandex and Mail.Ru Group.

MONEY

Ruble as a disappointment

In 2019, the ruble, contrary to all, became one of the best currencies of developing markets, in 2020-one of the main disappointments of analysts. Today, Credit Suisse analysts called the ruble of one of the worst currencies of 2020: since the beginning of the year it has fallen by almost 20%. They have listed the main factors of weakening compared to currency-analysis: the outflow of capital from Russia, which intensified on the eve of the growth of taxes to offshore dividends, the re -saving of Russians from deposits to brokerage accounts (although it is not confirmed by surveys) and geopolitical factors. Nevertheless, in the investment bank they consider the ruble fundamentally underestimated and do not exclude the fortifications of up to 70–72 rubles to the dollar until the end of the year if there are no geopolitical surprises.

Crazy Tesla growth continues

After included in the S&P 500 index, Tesla continues to inflate and beat exchange records: yesterday Ilon Musk for the first time went on the list of the richest people in the world of Bill Gates, and today his company for the first time pierced the capitalization bar of $ 500 billion. Since the announcement of the inclusion in the Tesla index, it has risen in price by 5.4 times, and the mask disgraced up to $ 100 billion ($ 128 billion, according to Bloomberg Billionaires). From the first place in the world ranking of billionaires (that is, from Jeff Bezos), some $ 54 billion is now separating him.

Partners The Bell

What will happen to retail in 2021

On Thursday, November 26, at 11:00 Moscow time, Aton will hold an online disposal with the top management of X5 Retail Group, at which he will discuss the company's results for the third quarter and expectations for New Year's sales, as well as talk with the retailer about its global strategy, forecasts for 2021, dividend policy and competitors. You will have the opportunity to ask a question to representatives of the company. To take part, you need to register: https://www.aton.ru/~2lbiz

PRACTICE

How to prevent employees from swimming during the holidays

The United States is preparing for the holidays for thanksgiving, and we will be able to apply almost all the instructions that are full of business publications, in a month - during the New Year holidays. For example, at QUARTZ, Professor of the Lausanne Institute for Management Georg Kolraiser gives advice on how to prevent the team from being sad during the holidays, during which most people will not be able to go anywhere and meet friends. Colerizer advises to interview employees in advance about their situations and plans for the holidays and help not be left alone-for example, plan some parties or other corporate events (but, of course, without an obligation). Do not forget to remind people of how you value their contribution to work to this difficult year.

Housing is getting more expensive, but then it will cheat

A surge of the popularity of country houses may nullify with the retreat of coronavirus, writes WSJ. The market of American housing, accustomed to the decline in crisis times, this time, on the contrary, flourished, especially in the suburbs of large cities. According to the Redfin online online platform, median real estate prices in the country in October increased by 14.2% year by the year, and in the area of ​​Bridgid Connecticut, not far from New York, the growth amounted to 39.4%. However, the appearance of the vaccine can cool the soared demand and prices: the vaccine can become affordable by the summer of 2021, just in the high season of sales of the secondary, starting in March. Demand for more spacious houses, albeit further from the city, may also fall if schools return to the usual operating mode next fall. In the future, in the future, in the future, during the pandemic and historically low loan rates, some bought country houses several years earlier than they could. But from coronacialism in the housing market there will be positive effects. More people can now work remotely, and therefore away from the city. In addition, buying a vacation house somewhere on the shore or in the mountains is now more economically profitable if you can combine work with long summer holidays in children. Changes will also affect the economy as a whole: a drop in prices for renting offices and catering revenues in business ruions, as well as tax growth and reduction of public services in large cities that lose the population.