August 26 representatives "Men's state" began to threaten the co-founder of the sushi delivery service "Yobi-doyobi" due to ads from photograph of a black young man. Pozdnyakov published in his telegram channel personal phone number of the co-founder of the service and called subscribers to make "fake orders", also on the company's website was a series of DDoS attacks. On August 28, 2021, "YobiDoyobi" published in instagram apologies for the ad. After that "Men's State" started similar bullying chain of restaurants "Tanuki".
On August 14, 2021, a post with photograph of a dark-skinned young man surrounded by three girls. Another 10 days later the sushi bar posted a photo of a young man alone.
These photos appeared in the telegram channel founder of the movement "Men's State" Vladislav Pozdnyakov. YobiDoyobi co-founder Konstantin Zimen said that after that, under sushi bar posts began to appear accusations of "propaganda multiculturalism". After Zemin's phone number appeared in the channel Pozdnyakov, Zemin began to receive threatening calls. “Pozdnyakov calls on his followers to make “left” orders throughout Russia (we have 65 cities) so that we “pay for Niger” and lose profit,” said the co-founder of the network.
The brand's website was subjected to DDoS attacks. And in the telegram channel Pozdnyakov’s subscribers called for “real” actions, and also “publish links on the social networks of girls who starred in commercials and write negative reviews on all review sites, online maps, AppStore, Google Play,” the businessman said.
Pozdnyakov also posted personal data and phone numbers of female models on the Telegram channel. The girls began to receive messages from threats, including death. Model girls reported that they temporarily closed their accounts on social networks, and some of them deleted pictures from the shoot.
On August 28, 2021, the YobiDoyobi sushi bar posted an apology on Instagram for the ad, and the photos were removed from the networks. “On behalf of the entire company, we want to apologize for offending the public with our photos,” the Instagram post says.
August 29, 2021 founder of the Novosibirsk network Cheburek.me Alexander Dolgov complained on his Instagram about the attack of the group Internet users believed to be related to the creator "Men's State".
The creator of the network has published screenshots negative reviews about the company that indirectly mention advertising, launched at the end of 2019, where pasties are advertised by a black man. IN reviews and comments were reviews about the products and services of the network with xenophobic overtones. Cheburek.me received anonymous orders, threats in the comments, and in one of the telegram channels they posted a link to service with the slogan "mochite". The founder of the network publicly supported Dmitry Praded and Konstantin Zimen.
Next, "Men's State" began network bullying the Tanuki restaurant chain, which also used black people in its ads models. Restaurants "Tanuki", according to Pozdnyakov, also actively promote LGBT and "Western tolerance".
Supporters of the organization demand that Tanuki remove images with rainbow symbols from advertisements and photographs of black young men with white women, and apologies "for the imposition of Western values alien to the Russian people."
Members of the "Male State" after the appearance of the corresponding messages in the telegram channel began to make massive fake orders on the network Tanuki restaurants, overloading the logistics. On August 29, representatives of the "Men's State" also reported to the police about the false "mining" of restaurants. Pozdnyakov demanded that the management of the Yandex.Food service remove all Tanuki restaurants from its grid.
"tanuki" in his official account they said that they were not going to delete the content and apologize, and demanded that Pavel Durov and the Ministry of Communications block the "medieval channel" in the telegram. "Undomestic non-state" attacked the wrong people. In the photo in our social networks there will be wonderful people continue to appear - representatives of different religions, nationalities, races and orientations. We are sure none of these signs is not decisive for a person, ”said Tanuki representatives on Instagram.
The male state" also threatened delivery service "Yandex.Food", forcing them to refuse cooperation with Tanuki. Later, Pozdnyakov turned to his subscribers with a request to no longer "pressure" on "Tanuki" through "Yandex". "There will be no beautiful words, straight to the point: I had a video conversation with one famous person, whose last name you give I can't, but it doesn't matter. From today YANDEX is no longer a party to the conflict! I'm sorry but I signed forced act of surrender to him."
Sources