Shares recognized in Russia

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The shares of the extremist META recognized in Russia continued to take off after the worst year in history: after yesterday’s report, they went up by 20%.

The quarterly revenue of $ 32.2 billion exceeded the forecast $ 31.6 billion. Although the bar was not high: the consensus suggested a drop in sales by 6% due to the fall of the advertising market and the growth of competition with Tiktok. But the company gradually answers questions that concern investors. META is working to become more effective, profitable and flexible in the development of new products, said Mark Zuckerberg.

It is symbolic that the prognosis of revenue in the first quarter of this year - $ 28.5 billion - is higher than the result of the first quarter of 2021, whenthe new policy of protecting the personal data of Apple still did not affect the revenue.

The forecast for expenses for the year ($ 89–95 billion) also contributed to the optimism of investors, Bloomberg noted . Capital expenses should decrease by $ 4 billion, to $ 30–33 billion. As the company noted, “almost all” expenses will be aimed at improving the advertising business, not a metavselnaya.

As WSJ wrote last week, which studied the company's internal presentation, Meta began to use AI to increase the effectiveness of advertising more actively. This should help adapt to changes in advertising targeted by Apple. Also, META is less and less relied on advertising formats based on data on user activity on external sites.