Mizogin blogger built a multimillion-dollar infobusiness

Who is Arsen Markaryan - a victim of school bullying from the province, earning more than 80 million monthly only in Telegram

Recently, the blogger Arsen Markaryan, a 29-year-old info-businessman from Samara, has become popular in social networks. Some consider him their guru, others criticize him for undisguised misogynia and blound for a low growth, calling Misogimli . Marcaryan teaches men how to “put women in place”, and women - how to become convenient for a “strong man”. He created a paid community, whose participants call him a “spiritual teacher”: in two years 55 thousand people entered there, and, according to the Marcaryan himself, this allowed him to become a dollar millionaire. “Cold” joined this community and tells what exactly the blogger teaches men and women, how he became popular and what else he earns.

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Market patriarchy

“If a man and a woman are equal in intellectual capabilities, and the difference is only in physical strength, then I have four magic words. ESports, billiards, chess, poker. They’ll start talking to me now: there is less a sample, fewer women go, and they generally say that they don’t have to do this, you have to sit in an apron ... Luser always has a million excuses, ”-so Arsen Markaryan, a 29-year-old blogger, explains why“ a woman even at the peak of her capacities will never reach a man’s intellectual development. ”

He broadcasts these ideas to a large audience: millions of people watched the video with him in YouTube over the past three months, his name is popular as a guest, he spent a four -hour broadcast with Libertarian Mikhail Svetoov (he did not answer the message of “cold” asking him to tell if Marcaryan’s looks shared). 226 thousand users were signed on Markaryan Instagram . His own channel on YouTube has almost 100 thousand subscribers, and the video published there gain 150-350 thousand views.

To engage in info -business - to sell lectures on various topics on the Internet - Arsen Markaryan began 10 years ago, but succeeded in the last two years. He created a closed community in a telegram called the “base of Arsen Markaryan”: in order to join it, you need to issue a subscription that costs one and a half thousand rubles a month. Now in this community - 55 thousand people. If all of them are real people, then in a month only on this product Arsen Markaryan earns more than 80 million rubles.

The main audience of Arsen Markaryan is men. He sells instructions to them on how to become a “high -ranking” one: confident in himself, purposeful, rich and not adjusted for women. From his point of view, in modern society women are “easy to dominate” over men, because “men from childhood are zombie:“ You can’t offend girls ”.”

“A woman never feels the danger of a physical conflict, so she does not have brakes to filter her rotten, filthy bazaar,” he says .

At the same time, he opens against the fact that men apply physical violence to women and generally limited them in some ways. He likes another way more: "with market methods, arguments to convince a woman itself to overthrow her rights."

Marcaryan illustrates the idea that success can achieve success. He constantly says that he was "pushed and humiliated all his childhood." “I had no friends or supporting parents, I was fucked at school, on the way from school, my brother fucked up at home, adult men fucked up in training, 24/7,” he writes in his closed channel.

Marcaryans suffered, according to him, not only from school bullying, but also from xenophobia. In the mid-2010s, when he studied at high school, in Samara on the streets of Skinheads often attacked people of non-Slavic appearance-the Marcarian, according to him, became a victim of such attacks. “When I was a kid, I had a dream : to become a Russian. He sat and thought: maybe there is some kind of potion, ”he said.

All this, as Markaryan says, made him change in order to stop being a “clogged chm”.

However, at least in the middle and high school, Arsen Markaryan (he moved from school several times) was not a bullying victim - on the contrary, he was a popular guy, two interlocutors of the “cold” who studied with him say.

“Web always came from him insane self -confidence - it bribed a lot, many sought to be in his environment,” recalls his childhood friend. - He had a cool sense of humor. And he met with quite popular, self -confident and strong girls. Not one of those who can say: “Sit and listen.” In adolescence, the interlocutor of the "cold" for Marcaryan did not notice any sexism: this was not accepted in their company, she says. For the first time, she heard a sexist phrase from him after graduation from school - and stopped communicating with him.

Now, when Arsen Markaryan tells why he has embarked on the path of self -improvement, among the reasons - except for bullying and xenophobia - he calls the desire to earn a lot.

The Marcaryan family was never poor - they had an average income, his childhood friend says. Nevertheless, Arsen worked from the school, say the interlocutors of the “cold”: in the summer - a waiter in a cafe, during the school year he worked as a seller in the network company Oriflame - distributed catalogs with cosmetics classmates. He himself claims that a strong motivation in order to build a business, for him was a situation that happened to him in his youth: his girlfriend, who worked as a designer, received about 60 thousand rubles a month, and he earned less. It was unbearable for him: "It would be better if I was strap -on in the evenings."

Feminine wisdom

Among those who consider Arsen Markaryan as their teacher, there are not only men, but also women. He claims that there is a problem in raising women: from his point of view, from childhood they consider themselves “princesses” and are sure that they can demand from men everything they want, only because they have sexual attractiveness. Therefore, he sells courses to women about how to get rid of this "syndrome".

“Women are smarter with age, because with age their positions in the sexual services market are falling,” he says . - Female wisdom comes with age and is that it ceases to be impudent and self -confident in connection with the fall of its rank, sexual attractiveness. She can no longer dictate the conditions - she can adapt. ”

Arsen Markaryan advises women to stop laying responsibility for their decisions - for example, for the decision to give birth to a child. When a woman wrote a comment on one of his streams about how difficult pregnancy is, he said : “If it’s hard for you to give birth, it’s not because it is difficult, but because you are a curve that does not exploit your body incorrectly. You are just a creature that does not eat incorrectly, lives incorrectly, drinks little water, all the muscles in your hypotonus. ”

“You were deprived of virginity at the age of 11 on the dirty floor in the club, you were fucked like a creature under 16 years old who wanted, it was easier to climb into your underpants than in the sewer hatch on the street, you have nothing left of female dignity. Of course, you will give birth and burst. If a function is biologically given to you, physiological capabilities are always given to it. ”

The same “responsibility,” says Marcaryan, a woman should carry in a relationship. For example, if she does not like that a man treats her “like an object” and communicates little by a tete-atte- you need to become interesting for him, and not make a complaint.

He sold the "female course" of seminars on this subject back in 2017. After this course, as one of its participants wrote , to it “of course, without expensive psychotherapy, an understanding of simple but inaccessible truths” came: everything that she, like a person and a woman has, is “this is the merit of men, and they must be practically idolized”. The course helped her to understand that "at least stand up, you will not be equal to a man in business, in society, in achievements." This awareness, as the participant in the course wrote, helped her establish relations in the family: she ceased to feel “inferior” and envy her husband.

Lawyer Christine Gzogyan was 36 years old when she became a member of the “female course” of Marcaryan. She grew up in Russia, but in an Armenian family. She did not like the ultra -conservative patriarchal model of life, nor the “too free” life that her familiar Russian girls led. She tells the “cold” that she was looking for some third way-and found him with the help of the ideas of Arsen Markaryan. In particular, Kristina says, the blogger helped her better understand herself and her type of personality (in the past, he sold, including physiognomy courses - pseudo -Donak, which claims that by personality traits it can be determined). After that, Kristina says, she left the lawyer unloved work and began to sell women consultations on how to change her life.

From Oriflame to Infobusiness

The level of intelligence directly depends on the level of testosterone, says Arsen Markaryan. He launched one of the first successful information products back in mid -2015: it was a seminars course called Testosterone Release, which he recorded against the background of the Soviet furniture wall, hung with medals in the martial arts that he has been engaged since childhood. In this course, Markaryan gave men advice on how to live, so that the level of testosterone was maximum. (Two former marcaryan’s colleagues, with whom he built the info business in the 2010s, refused to communicate with the “cold”).

A significant part of his business now is the sale of dietary supplements that are designed to regulate the hormonal background. One of the participants in the closed community of Markaryan, with whom the “cold” talked with, the 21-year-old musician Nikita ( the name was changed at the request of the hero ), says that he signed precisely for the sake of advice on how to improve his physical health, how to regulate his condition with hormones. Regarding Marcaryan’s ideas about what Nikita has no opinion about the role of a man and woman in society: he says that he never had a romantic relationship and he cannot evaluate how much the blogger is right.

In addition to the dietary supplement store, Marcaryan has several more products-in particular, its own online university where you can learn Internet marketing. He himself actively involves the participants in the paid community in the promotion of their products: for example, calls for subscribers to turn on his podcasts on YouTube at a speed of 0.25 before going to bed in order to deceive the streaming algorithms and force YouTube to show the video with the marcaryan more users. In addition, he launched a referral program - just like in Oriflame: he offers subscribers to apply links to subscribe to a paid community in a telegram, and then pays interest from each person who came.

“I am not a talented person in anything,” Marcaryan writes about himself in a closed channel. “I just felt for the algorithm and exploit it.”