Translated material
In Ukraine, they took up arms against Sigma-Boya
The Center for Combating Disinformation under the National Security and Defense Council of Ukraine (NSDC) called the song “Sigma-Boy” who was huddled in social networks and rising to the first lines of world charts. This is stated in the telegram channel of the center.
“The Sigma-Boy song has become viral in Tiktok, YouTube and Spotify, capturing the attention of young people around the world. At first glance, this is an ordinary trend track, but in fact it is part of a wider information war, ”says the center.
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The report also says that Russia has long been using music as propaganda, “consolidates its narratives and cultural influence through it” and forms its image in the international arena. So, the success of Sigma Boy, according to the center, creates a “positive image of Russia among young people”, which is most susceptible to propaganda.
In addition, the video that is attached to the post says that the use of music as propaganda is not a new practice. So, earlier this function was performed by the group “Tattoo” or “Gluck'oza”, as well as Julia Chicherina and the leader of the Lube group Nikolai Rastorguev.
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“Sigma-Boy’s concept describes the independent, self-confident hero acting according to his own rules. But it is this image that coincides with the traditional Russian propaganda about the cult of “strong hand”. For years, the Kremlin used such archetypes for years to promote the idea of authoritarian rule, where the “strong leader” dominates. The song “Sigma-Boy” only strengthens this message, ”the video says.
Previously, to ban the track, which was performed by 11-year-old Svetlana Cheatishcheva, who performs under the pseudonym Betsy, and 12-year-old Maria Yankovskaya, demanded Orthodox activists from the Forty Forty-Forty movement and the European Party deputy from the German Party of VOLT was not Ril.
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