Translated material
How to make an interesting realx
These tips will help increase coverage and bring new subscribers
One of the most effective ways to promote on Instagram is to make short videos, realas. If your video falls into the “recommended”, not only subscribers, but also hundreds of thousands of strangers will see it. The same applies to Shorts on YouTube: with their help you can increase the audience of the channel by more than 80%. Journalists who specialize in short videos told the " cold " how to shoot them and hold the attention of the audience.
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DOXA Misha Levita installation director:
What to make videos?
You can turn into a short video anything: news, trends, finished text, script, question addressed to the audience.
For example, we have news reels. They tell you either about important events, or about the news that can be encircled (like the night procession of Capibar in Brazil).
What else are the rils?
Our team compiled a sign of formats that we like from other media and are suitable for us. Here they are:
History with a bright call. The video begins with an amazing or shocking fact or with an emotional phrase that conveys the essence of the plot. Then the meaning and details are revealed.
Trend. A video that beats the trend in Tiktok or Instagram - it can be a phrase or musical fragment. The audience who has already seen a template in social networks will pay attention to such a video. They will be interested in how they beat him in a new way. In the case of media, you can not only make memes, but turn on the “additional cost” - for example, use your expertise and materials.
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Fragment from a long video. It can be taken from any video - for example, an interview or investigation on YouTube. But this format will work only if it has a really interesting story or charismatic speakers. For example, a virologist talks about a ridiculous case at the exam at Moscow State University.
A non -standard task. This is a format in which the author sets himself an unusual goal, reaches it and shows the result. For example, he completely refuses plastic for a month and shows his life without him.
Rare photos of the royal family, the founder of documentary cinema was a personal photographer of Nicholas II. For a long time, these personnel remained hidden from the public Society 7 minutes of reading
Top. For example, “10 facts about beetles that you did not know” or “7 worst prisons in Russia”. Sometimes we can say that the most interesting fact will be at the end to hold the audience. But you should not constantly use this technique.
The task for the audience. In this video, you invite you to reflect on a question or an ambiguous situation. For example, pass a test for gender bias .
How to promote other content with realgs?
We have videos in which we promote our texts, mainly investigations. In such videos there is a presenter - “Talking Head” - which shares interesting moments from the material. Our experience showed: “Talking Head” works better than just pictures or graphics with a superimposed voice. The presence of a person in the frame increases the trust of the audience.
We also make videos from our big videos on YouTube . Previously, we simply took fragments and laid out in the form of real ones, hoping that the audience would follow the link and watch the full version. But, it turned out, this approach does not work. Each small video should be an independent material. Therefore, we began to write separate scenarios for them and record the “talking head”.
How to write a script for the video?
It is important that the beginning is catchy and intrigued the audience. If you have a conversational real, in the first five seconds you should add the so -called Curiosity GAP - that is, a phrase that leaves the space for curiosity. To do this, you can ask a question to which the video will answer. For example: “Right turn in Europe. How did it happen? "
In the first 20 seconds after intro, the interests of the audience should be satisfied, but not completely. That is, they must receive part of the answers to the question, and with them - to look further. If in 20 seconds you have already given an exhaustive answer, you can ask a new question. For example: "Can it be somehow different?" - And as an answer to tell a new story.
I put a black prosthesis of my eyes I have a lot, but I feel happy because I no longer try to seem like a “ordinary” society of 11 minutes of reading
In the finale there should be a denouement that removes all conflicts and clarifies questions. Then there may be a call to action - Call to Action. For example, ask to subscribe to the channel, go into the profile description, make repost, ask a question in a comment. Or offer some external action: sign a petition, write an appeal to the department.
Also here you can use the additional Curiosity Gap: “What else is worth knowing about the entertainment sphere that the war feeds? Follow the link to bio and read the text. ”
How to understand whether the script fits into timing?
Shortes on YouTube should be no longer than 60 seconds. In Instagram, RILS lasts 90 seconds, but you can upload longer videos. Nevertheless, it is better to stand in a minute one and a half minutes, so as not to lose the attention of the audience. You can understand whether the conversational video is fit at this time, by the number of words in the script. Usually one second is about two words.
How to record a colloquial relax?
To begin with, choose a topic, prepare a structure or script and decide who will be a “speaking head”. For the first experience, you can choose the most readable text of your media and highlight the story in it, which can be told in video format.
For recording, you need to set light, and if this is not possible, to remove during the day. The phone should be at the eye level - a tripod is useful for this. It is important that the sound turns out to be good. You can use a microphone or buttonhole. Another option is to write down the leader’s speech on the second phone.
You can learn the script by heart or peep, and then cut pauses and unsuccessful duplicate at the installation. Another option is to use a souffler. I advise the Teleprompter application. You can download the finished text into it, and it will be displayed on the phone screen in the course of the recording. In order to not be noticeably running eyes, you will have to practice perceiving the entire line entirely, and not from beginning to end.
How to mount?
Capcut and Inshot are popular free applications that are easy to master. They are suitable for simple videos, they have an intuitive interface. Capcut is easy to insert automatic subtitles.
SMM editor of "important stories" Julia Krasnikova:
What should be the description under the video?
It can describe the context, offer users some kind of action (read on the site, watch highlights, leave comments). And the description may not be at all. But in this case, the video should be independent - so that the audience does not have the question of what is happening on it and what the authors wanted to say.
How to make a video that will be encircled?
If your video views are much higher than average, it means that it flew. But be prepared for the fact that this will not happen with most of your realas and shorts. It often happens that the video, on which you worked for many hours, fails, and what is done in a couple of hours flies.
A magical remedy to increase views does not exist
But it is important to remember that on Instagram it all depends on the algorithms. If you post complex content about the war and social problems, the site can drive your account into the category of “political content”, and coverage will fall.
Of course, we still publish videos that are important for our publication, even if they are heavy. For example, the consequences of the next blow to the civilians of Ukraine. But we try to dilute conditionally “political” content with “light” formats. For example, make realm memes. Naturally, we are not joking on all topics and publish only what suits us in values and mood.
What to watch for inspiration?
It is very important to monitor not only the media, but also the bloggers. I am sure: they notice trends before everyone else. I have no algorithm. I just look at the tickte (in it new trends appear a few days earlier), I note interesting for myself, I keep sounds. If specific ideas come to my mind for “important stories”, I write them down immediately.
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Editor: Julia Dudkina Photo: Pexels