Translated material
Scientists talked about the mechanism of distinguishing color in the blind
Scientists of the University of Wisconsin in Madison found out that the sighted and invisible people often have the same associations with adjective, denoting colors. The NAKED Science publication drew attention to the study in the journal Nature Communications PSYCHOLOGY.
The authors of the study asked questions about the colors of 32 adult participants, of which 12 were blind from birth, and 20 had vision and could distinguish all colors. Each person had to appropriate to each of the nine flowers (red, orange, yellow, green, blue, brown, purple, black and white) points of 17 seven-bill scales, at different ends of which were located adjectives-antonyms.
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So, the subjects were invited to put from 1 to 7 points, for example, red color in each of the 17 scales, among which there were pairs “happy”-“sad”, “calm”-“angry”, “humble”-“aggressive”, “relaxed”-“tense”, “exciting”-“boring” and others. The same thing needed to be repeated with other colors.
Researchers found that people give characteristics to colors, regardless of whether they are able to see. For example, “blue” people consider it more “cold”, and “yellow” - “ripe”.
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The authors of the study also showed that the color is associated with their characteristics through the intermediary concept. So, the “yellow” seems “ripe” because of the association with the banana, and the red color is connected with the “hot” through expressions such as “red hot coals”. From this, scientists concluded that people can create associations with flowers not only thanks to their own observations, but also with the help of literature and used in the works of metaphors.
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