Bella Burt, Anna Ovchinnikova Referents Elena Beroyeva, Anna Starostina, Maria Trojanker, driver Mikhail Egorov, author of the design project Arkady Troyanker, the release of the Journal of Results is carried out in cooperation with Newsweek, Inc. Editorial Address: 125871, Moscow, Leningradskoye Shosse, house 5A phone for certificates 195.9236 The publication was registered in the Ministry of Press and Information of the Russian Federation registration certificate No. 014592 dated 03/14/96 Service of Seven Days: Phones 753.4145, 753.4146, Fax 753.4148 Layout, color scheme and computer support - Computer Center “Seven Days” CJSC: Vasily Black (Director), Rosa Alyautdinova, Andrey Amursky, Pavel Balachenkov, Roman Balashov, Andrey Borschevsky, Timur Velibekov, Natalya Galanina, Lev Galustov, Oleg Polinin, Andrey Dyakov, Anatoly Kapchinsky, Andrey Kapchinsky, Andrey Kapchinsky, Andrey Kapchinsky, Andrey Kapchinsky, Andrey Kapchin Korzun, Alexander Meleshkin, Zoya Morozova, Vladimir Ostaptsev, Valentin Pisarevsky, Alexey Charsky, Natalya Shakhova Number signed in the seal on March 14, 1996 circulation of 10,000 copies.
It is printed in the printing house of Algraphics (Finland) that the editors do not have the opportunity to enter into correspondence, as well as review and return the manuscripts and illustrations not ordered by her. The editors are not responsible for the content of advertising materials.
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© Journal of Results weekly journal No. “A”, March 18, 1996 Founder and publisher of “Seven Days” Publishing House, President Dmitry Biryukov, editor-in-chief Sergei Parkhomenko Deputy editor-in-chief Masha Lipman Arkady Trojanker Consultant, Lisa Michursky, Dorinda Elliot, Responsible Secretary Andrei Zbarsky Deputy Secretary Vitaly Kolbasyuk Designers Number Galina Grozny, Irina Muratova photo service Oleg Ivanov (director), Alexey Dityakin (photo service of the newspaper "Today") artist Vadim Misyuk Political Department ("In Russia") Sergey Avdeenko (head of department), Petr Zhuravlev, Galina Kovalskaya, Dmitriy Pinker, Dmitriy Pinker, Dmitry Pinker, Pinker Margarita Hemlin (editor), department of international life (“Around Russia”) Alexander Kravchuk (head of the department), Sergey Tamilin, Alexander Shcherbakov (editor) Department of Economics (“Delo”) Valentin Kornev, Irina Rosenberg Branch of the Society (“Circumstances”) Andrei Bystitsky (head of the department), Elena Kamenskaya (editor), Grigory Kroshin Department of Art ("Art", "Artistic Diary") Dina Hurder (head. Department), Julia Girba, Lev Rubinstein, Yaroslav Sedov, Olga Solntseva (editor), Andrei Tolstoy Service of the audit Lidia Verina, Tatyana Voronina at the end of February I ended up in Moscow along with a group of employees of the Newsuik magazine by journalists, artists and editors. We all arrived in order to help at the first stage in creating the magazine that you are now holding in your hands. During the week, we worked with great pleasure side by side with our Russian colleagues. We had to puzzle over many problems, ask questions and look for answers to them. What will the new magazine look like? What will be its content? How exactly will reporters and observers cope with their tasks? And most importantly: how will the new magazine be perceived not only by name, but also by the genre of Russian readers?
From the very beginning, our Russian partners, among whom there are several outstanding Russian journalists, were convinced: the new edition should become, as they said, "a Russian news magazine that is created by Russian journalists for the Russian reader." The role of Newsuik was to provide materials from our publications published in different countries, as well as advise a new journal on commercial and editorial issues. As the employees of Newsuik - a news magazine with more than sixty years of experience, of course, had something to share in terms of tips and a general view of the journal. So the fundamental priorities of our cooperation were laid.
We all know that the Form of Results begins to be published at an extremely important time for Russia, on the eve of the June elections of the president. In the week that we spent in Moscow, working on the magazine, we managed to meet with several key figures of Russian politics, in particular, with some of those who hoped to occupy the presidential chair. All of them, regardless of political positions, seemed to be one in the fact that Russia was at a crossroads, that it came for it when it was necessary to make a historical choice.
Of all these meetings, we issued the main belief: no matter what events occur in Russia this year and in the next few years, it will be events of exceptional importance that will require detailed lighting and serious, thoughtful, deep commentary. We were also convinced that journalists of “results” have sufficient creative potential and energy and will be able to offer the Russian reader a deep, conscientious and objective coverage of the upcoming fateful events, as well as a wide view of the modern world and the place that Russia occupies in it.
The maternal company for the “results” is the Bridge Group, headed by Vladimir Gusinsky, who considers Newsuik an ideal partner in creating a new magazine, because, in his opinion, “it is a progressive, voluminous publication that meets the highest standards”. This is a high assessment, and Newsouke employees in their work strive to ensure that every number of our magazine, in whatever the country it comes out, meets just such criteria.
We are glad to participate in such a significant Russian undertaking. The new Russian magazine will be the fourth non -ang -speaking publication with a licensed agreement with Newsoum. (The other three go out in Japanese, Korean and Spanish.) We fully give ourselves a report in how difficult it is to start publishing a new news journal in the conditions of a not yet formed market and an indefinite political situation. But we also know that journalistic skill from difficulties only benefits.
All of us, the employees of Newsuik and the Currents, set us one common goal: every week to make a magazine for you, which contains interesting reports, various points of view, excellent photographs and drawings. The magazine, which at the highest level will cover the events of political, economic and cultural life. As my colleague Sergei Parkhomenko, a weekly news magazine that enjoyed the confidence of readers, is rightly on the next page, the matter is not easy and expensive. I’ll add from myself: in Moscow as much as in New York.
But there and there, invested efforts are more than rewarded. In whatever the country and in whatever language the Newsouke is published, only you, our readers, have the right to tell us whether our efforts are fruitful and whether we deserve rewards. So after reading this issue of the magazine (as well as its future numbers), write to us. Tell us if you like what we do. We will be happy to publish your opinions and suggestions.
“Gentlemen, Start Your Engines! Chrash, luxurious phrase. The traditional judicial cry at the start of Formula 1: "Gentlemen, start the engines."
For nine months I imagined how I will open this team with the first editorial meeting. I will put everyone in the circle, I will get up myself, elapse with my fists in the table. I will dug up deliberately gloomy: “Gentlemen, Start ...” or not, I’ll just throw it like that, by the way, like a joke. Or it is better to creep casually, drinking coffee from a large mug.
And sit down to discuss our number ... number! But-o-o-rrr !!! Our.
When three weeks ago, after the first four-hour gatherings, exhausted, smoked, crawled out from the table, suddenly twitched: but forgot about the motors. Not that shy. Forgot, that's all. Out of the head. Not to that, therefore. We do business.
We intend to do this business for a long time and great. We intend to make a magazine of our dreams. One who has never been to this country. We invent again, from scratch - the genre (and in fact, probably a whole type) of “Newsmegezin” for Russia. It's time.
It is worth looking back: the new Russian press has existed for five years. It all began, in chronological order, with a “businessman” (still weekly, still tabloid format) and “independent”. Two newspapers two companies (via O, I insist); two approaches; two styles; two traditions; In general, two worlds: it is not surprising that transitions from one to another were successful only in rare cases.
The idea of a "Kommersant" is a newspaper. In a number of machines, production discipline, plan, shaft, tough hierarchy of blue and white collar. GOSTs, sizes, specifications, tolerance plus or minus half a percent. Payment on the fact. Closed the outfit - go to the box office. You can’t teach. You don't want to force it. Dissatisfied went out. Simple, but effective.
The idea of "independent" is a newspaper studio. Fiction. Barbizon. The cult of the author, the inviolability of opinions, the sacrament of other people. Bitter sobs and cries of enthusiasm over the keyboard when reading your own text just written: it’s hard, but delightful.
In the 91st one could afford both. Both concepts were equally far -fetched, equally idealistic looked viable, because journalism, in any case, political and economic, developed in absolutely greenhouse, paradise conditions.
Firstly, no one still had time to understand that information is power. Hence, an amazingly easy access to the source and amazing, not limited by either the protocol, the law, or the arbitrariness of simplicity in handling all that could be obtained from this source. The press services also considered their main concern the dissemination of information; and not protecting it from unauthorized leaks. The guards still did not know how to virtuoso, in one movement to tear microphone cables and to inject the lenses of telephone lenses with one blow of a heavy bracelet from the clock. The concept of commercial secrets did not exist as such. Officials were afraid to pass through the censors much more than journalists of this censorship to undergo. In addition, journalists have not yet been killed so easily and much.
Secondly, no one still had time to feel that information is a product that is unlimited in demand. Hence the fantastic cheapness of the press as production and the touching naive of journalism as a business. The newspaper could begin in some rimmed apartment equipped with two Moscow typewriters and one telephone, and then it existed carelessly and happily after a month after a month, increasing circulation. Three mustachioed-bearded francophiles could be almost broken by the Yauz tape recorder into a mixer remote control, drag a collection of plates of Genzbur and Brassans from the house, and then cover ten millionth Moscow broadcasting.
All schemes, wonderful in their sterility and their maximalism, fell apart by the end of the second year. Disciplined, toned ascetics somehow went limp and descended to the "brownie" with "autopilot". The rebellious souls of fans of complete independence of opinions were reincarnated into the muscular "today". Something similar happened on television: the evolution from RTR to NTV turned out to be irreversible, like the Darwin power of natural selection.
It turned out that journalism requires not at all a febrile luster in the eyes, but primarily composure and calculation. Still - long, styer breathing. And money. A lot of money.
The Russian press was expelled from paradise, but left it without regret. Over the past, since then, the official and I have learned to calmly and consciously hate each other. But the reader, the viewer and the listener we learned to value each other.
The taste was formed to what the news is called, to its accuracy and fullness. Moreover, by the joint efforts of the press, radio and especially television, this taste was generally satisfied.
At some point, it could not but be: a person who learned what exactly happened ten minutes ago, or today, or this week, needs to understand how, exactly, this happened, which is why, in essence, and to what this will lead.
For the past forty years, people around the world have been looking for and finding answers to the listed questions in weekly illustrated news magazines in those very “Newsmagesins”. In Russia, many publications are crowded near such a niche, but some are different from a different periodicity (monthly, for example), others - a different form (after all, newspapers, not magazines), and others are not universal enough (they specialize, say, in the economy). And in this niche itself - nobody.
From now on we will be there.
The project “The results” from the very beginning was conceived and is now beginning to be implemented together with the American magazine Newsouke. Rather, with the Newsuik company, which created a whole family of magazines: systematically expanding and forming a multimillion -dollar audience around the world. Joining this family, we intend to offer the reader in Russia what is now guaranteed by Newsouke to the reader on both sides of the Atlantic, in Japan, in Korea, in Australia: class, reliability, worked out for decades, the standard of quality.
We ourselves, however, have something to add to this standard. The symmetry of the two “Today” of the daily newspaper and the information program is not at all accidental, now supported by our journal and the most influential television analytical program in Russia. Of course, the “results” in no case will become a printed transplant of the “results” of Evgeny Kiselev. But the experience accumulated by the television fellow is sure that the magazine will go for the future.
The Journal of Results is born as part of the corporation’s bridge working under the patronage of the group, which includes newspapers today and seven days, NTV television company, and Radio Echo of Moscow. The concerns of this cartridge and its subsidiary, the Seven Days publishing house, now, it seems, has everything you need to start.
In short, a great team gathered here, and just a good company. We know what business we take, and did not regret the strength to prepare. We fully imagine how long and complex the distance, which we are now reaching. We are aware that the struggle is difficult, and at times and cruel.
We start engines. Let's go on.