On September 24, in the Hermitage (and then the Russian Museum, the Gallery "Foods" and the Museum of the City Sculpture) , the series of exhibitions of the artist Timur Novikov was opened. On this day he would have turned 50 years old. Without Novikov, it is difficult to fully imagine a number of cultural phenomena, such as Pop Mechanics, Kurekhin, the New Composers group, the first raves (Gagarin-Party) or the new Academy of elegant arts.