Unilever concern will cease to use the word "normal" in advertising its products
The Unilever’s Dutch concern, which produces products under the brands Axe, Dove, Rexona, Sunsilk, will refuse to use the word “normal” on its products and in its advertising, the company’s statement said . The company said that they conducted a survey among 10 thousand people in nine countries. He showed that in 70% of respondents the word “normal” in the description of hair and skin causes a negative reaction. After that, the concern decided to refuse to use the word.