The popularity of Instagram among Russians decreased by 55%, Tiktok - by 79%
Since the end of February 2022, the number of publications from Russia on social networks Tiktok, Instagram, Facebook, Twitter and YouTube has decreased significantly, and in VKontakte and Telegram it grew, they have become leaders in popularity among Russian users. Following them, "Odnoklassniki" now go, despite a small contrast reduction. This is told by the RE: Russia project with reference to the study of Brand Analytics.