Often the non -profit organization is so involved in the work that it is difficult for it to critically look at the project from the outside. To see that the articles are boring and flashed on the site, get into the user’s place and get angry with navigation, get confused in sections and not reach the treasured “Support us” button.

The audience today prefers video content to any other and consumes it in huge volumes. The measure of popularity of the video can be considered social networks. From 2015 to 2016, the volumes of video on Facebook increased by 49 percent , on Instagram - by 71 percent, on Twitter - by 176 percent. Over the past few years, marketers persistently recommend business to make a video and share it online to attract and hold clientele.