Euroset brand will be eliminated

The combined network of the Euroset and Svyazno cellular salons will work under the Svyaznoye brand, the website VC.ru reports with reference to the company.

Details

Euroset salons will be reformatted in Svyaznoy, however, this will not happen immediately. The Euroset brand will be liquidated by the summer of 2019.
The format of stores will also change, their assortment will be expanded: in addition to smartphones and tablets, the network will offer sports goods, health control devices, home goods. According to the head of Svyaznoy, Alexander Malis, the company is faced with the company that the buyer can get any technology that he needs in the network stores. As follows from the press release of the company sent by The Bell, now in the stores of the network you can buy both fitness training and smart sneakers. The new concept of stores was invented after studying the behavior of visitors.
The new logo for the "coherent" (it can be seen here ) was developed by the CTZN agency. According to the press release, an animated sign (“y”), a branded unique Svyaznoy Sans font, as well as a color palette (pastel colors replaced bright colors with basic purple) were created for the network logo. Work on a new logo took a little less than a year. Investments in rebranding may exceed 5 billion rubles, RBC reports .
“Svyaznoy” counts on revenue of 150-160 billion rubles according to the results of the year. Forecast for 2019 - 200-220 billion rubles.
Evgeny Chichvarkin, who, together with entrepreneur Timur Artemyev, was invented by the Euroset brand, commented on The Bell news about the abandonment of him in one word: “Amen”.

Context

Megafon and the SLV group Oleg Malis announced the merger of the Euroset and Svyaznaya networks at the end of April. As a result of the merger, one of the world's largest retail chains in the field of high technologies in the number of own stores is more than 5 thousand.
In February, RBC said that Svyaznoy began to test a new store format in Moscow - under a new sign, with an expanded assortment and a new sales concept. In the experimental salons, in addition to smartphones and tablets, quadrocopter, virtual reality helmets, projectors and devices for a “smart” house were sold. Special zones with sofas also appeared in stores. As the source of RBC, which was close to the “coherent”, claimed, if successful, a new format will be distributed to the entire network, not only to the “coherent”, but also to the “Euroset”.

Learn more

Within the framework of the project "Russian norms!" Elizabeth Ossetian met with the co -founders of Euroset Evgeny Chichvarkin , Timur Artemyev and the creator of the Svyaznoy network Maxim Nogotkov . Their stories about how they created these companies, and then they were forced to leave them and what they think about the changes that are happening now, see on our channel in YouTube .

https://youtu.be/oz9cjwl5c48

https://www.youtube.com/watch?time_Continue=711&V=9JAEB0HHO8A

https://youtu.be/tuqdnwu9o4q