Car dealers decided to abandon traditional New Year's discounts
This December, car dealerships do not expect traditional New Year's sales associated with the desire of dealers to fulfill their annual plans, according to a survey conducted by Kommersant among market participants. A similar situation was observed in 2014, when there was a significant jump in the euro exchange rate, Andrey Kamensky, Marketing Director of Avilon, noted. The head of Favorit Motors, Vladimir Popov, agrees: customers in those days wanted to exchange depreciating rubles for cars.