H&M boss warns of 'dire social consequences' of responsible consumption
A campaign for responsible consumption, which includes not buying more than necessary clothing, could lead to "terrible social consequences." This, Bloomberg writes, was stated in an interview by Karl-Johan Persson, the head of H&M. Calls to “stop flying, stop buying” are getting louder, Persson said. “Yes, it may have a small positive effect on the environment, but it will lead to terrible social consequences,” says the head of H&M, one of the world's largest retailers.